– identified trend of converging social interests in “open-format” music
– recognized unfulfilled demand within DC’s urban minority class
– formed a strategic partnership of different influencers from distinct communities to promote events
– attracted diverse local supporters spanning all ethnic, socio-economic, & educational backgrounds
Co-founder of Lifestyle & Promotion firm that forever changed the DC nightlife scene. By uniting “open-format” DJ’s and influencers of distinct backgrounds we became the “most talked about” event in the city and a critical exchange point for DC’s creative class! RCSC has collaborated with countless national and local brands, and won numerous awards. Our events have been detailed heavily online by The Washington Post, The City Paper and Complex Media Network.